I fear the term "story" is being used so broadly as to render it meaningless.Click here to read the full post.
Messages are not stories. Statements of belief and opinions are not stories. And, most of the time, answers to direct questions are not stories.
Many well-intentioned professionals are rushing out and thinking they are asking for stories, when they are not. What gets shared as a result of their efforts is often called story, even when it is not.