At the front desk of the restaurant --fifth day of travel, thirteenth meal-on-the-road —sat a small tray with six pairs of colorful readers. This small gesture, aimed at helping 40+ patrons see the menu in the candlelight, was like a lighthouse at dusk. It indicated more. It promised that in the next hours, Newport’s Bouchard Restaurant & Inn was going to provide more than calories to satisfy hunger. And indeed it did.
You care about the people who come to your sites. What simple gestures can you make to let them know this? Traditionally, banks offer children lollipops and waiting areas have magazines. Can you offer something distinctive—that people need but often forget—that communicates your care for them?
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