Thinking of Entering a New Market?

Here are five key questions to ask and thoughtfully answer as you plan this step:

1. Who are you?

2. What services will you offer?

3. Why are you needed?

4. What value will you provide?

5. How will you relate to other efforts?

Your customers, potential donors and supporters will ask these questions, even if they use other words. Use your answers to structure your planning efforts.