Thursday, November 10, 2011
How Can Your Board Help With Corporate Sponsorships?
Board members help non profit organizations to earn corporate support in many ways. To develop and sustain corporate sponsorships, these three types of support are important for boards leading successful non profit organizations:
1. Provide oversight and balance to protect the non profits long-term interest.
2. Identify opportunities.
3. Create connections that lead to and build relationships.
Here is an example of creating connections that lead to and builds relationships:
A film festival’s board includes a number of members with extensive home entertainment systems who favor a particular specialty store. One member knows the owner of three local stores and has heard him talk about his marketing needs. Together, the development staff and board members develop a proposal with several sponsorship opportunities. The board member sets an appointment. The three meet. After learning more about the owner’s needs, they jointly craft a sponsorship package for $50,000. It includes festival advertising, plus an exclusive in-store event. Platinum film festival members will be invited to an intimate event for $75 per couple to share refreshments, view a new film, learn from the film producer and be introduced to a “cool” new piece of home entertainment equipment. Besides directly marketing to the right potential customers, the storeowner gains the opportunity to meet and continue relationships with platinum members, and share one of his sites, his enthusiasm, and his expertise. This successful non profit organization gains new funding and an enthusiastic new sponsor who shares strong alignment with their mission statement.
How have your board members helped your non profit to secure corporate funding?
To learn what your board members need to know about corporate support, read and then give your board this article.