More Than A Pat On The Back Low Cost-Low Work Employee Rewards

You don’t have a lot of money or other resources, but you do want to your staff to know how much you appreciate them. Listen to this new podcast. In it, Laura Mikuska and I share a dozen inexpensive and effective ways to help you show employees your gratitude.

Managing Donor Relationships

I recently heard from a development professional about her discovery on taking a new position - the administrative professional responsible for maintaining donor files had taken it upon herself to shred the information in each file and discard the file folders. Why? She wanted more drawer space in her filing cabinet for other, presumably more important, files.

She also discovered that there were no fewer than four separate databases with donor information. Clearly, there is a need in this organization for records management!

Records management is key to maintaining crucial relationships with all your stakeholders. Having central donor files and a comprehensive database will ensure that anyone that has to have contact with the donor will have all the necessary information. Nothing is worse than being embarrassed because you didn't know something that was in someone else's file (or even head!).

The example above could have been avoided by having a comprehensive policy on what to do with your records. If you are unable to handle the volume of records on site, consider outsourcing your records management. Outside firms will catalog and store your records for as long as you require, and can retrieve records in a timely fashion. They can also provide backup to your database and securely store the information off site. All of this can be done cost-effectively.

Remember - you are the stewards of your donors' information and securing it is of utmost importance.

Laura Mikuska

Mikuska Group

Fund Development & Event Specialists

www.mikuska.com

Researching prospective donors is essential

While speaking to a journalist doing research for an article on the growing sophistication of charitable fundraising efforts, I explained the essential role of "doing your homework" by researching prospective donors before beginning any solicitation.

The essence of every successful fundraising program is establishing and maintaining strong relationships with your supporters and cultivating relationships with prospective donors.

While she laughed at the analogy with online dating sites, she clearly understood the need for organizations to establish a prospect's linkage to their mission and vision, their ability to give to the non-profit as well as their level of interest in the organization's projects. Research is essential in establishing the Linkage, Ability and Interest (LAI).

Research is also critical in determining the "Five Rights" in soliciting a major gift:

The Right person asking the Right prospect at the Right time for the Right amount for the Right project.

If you're not incorporating research into your everyday activities, are you as successful in attracting funds as you could be?

Laura Mikuska

laura@mikuska.com