We have been taught to avoid mission creep like it was HINI. However, for some organizations, mission creep is a good thing. Case 1: When the market perceives your current services as having declining value--mission creep is one way to explore new services. If they have appeal, than you learn a good lesson. Case 2: If you begin to serve adjacent markets to provide financial stability to your whole organization, mission creep is a good thing.
Don’t throw out it out altogether; keep mission creep as a tool for the right time and place in your organization’s life.
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