Monday, December 21, 2009

The Magic of Thirty-Five

Lyle Schaller, church consultant, writes, “You can’t overdo communications. All important messages should be sent out on at least five different channels of communications.” Marketing experts have long suggested that messages, to be heard, need to be repeated at least seven times.

What are your important messages? How are you getting them out to people via five different channels seven times? I’m working on a chart, five across, seven down, for a client to look at how we are helping people to remember his nonprofit in their wills. While we might not reach the magic number 35 this quarter, the tool is helping us to explore different communication methods and frequency. Quick jot down your most important message… what media are you using to share it? How often?

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