Monday, February 1, 2010

After the Wedding

They made a gift-- a substantial one. Congratulations. You helped them to meet one of their goals. As a nonprofit leader, it’s huge part of our lives. In your donor’s life however, it may just be a good deed.

Since it is a huge part of our lives, it’s easy to forget that donors for the most part, are rarely “that” into it. They want to help. They may be pleased, happy and proud to help, but it is not their “be and end all.” Avoid setting yourself up for disappointment by expecting passion and commitment with a gift. When you find it, rejoice.

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