Monday, December 13, 2010

Give Your Regards to Broadway

A recent Wall Street Journal article, “A Different Kind of Broadway Twofer” provides an excellent stepping off point for nonprofits that seek to improve their relationships with potential donors and the community. Improved relationships lead to greater nonprofit income opportunities.

The article explores different techniques theaters have recently added to enhance patron’s experiences before and after the show. Designed to match the play’s content, they include things like singing for departing audiences, offering refreshments around the theme and creating a “football shrine” in the lobby.

According to the article, audience enrichment efforts help patrons to feel, “welcome and well-tended, and, in the process giving them a little something extra for their money.” Most are low-cost and employ a creative twist that makes them perfect in concept for nonprofits to adapt and adopt. Read and study the article. Consider what you can offer at public performances, special events or around counseling sessions with troubled teens. What can you offer that will make your guests, whether donors, customers or members of the community feel welcome, well-tended and give them a little something extra for their money or time?

For more about improving customer experiences, whether they are donors, customers or the community, listen to our newest podcast with retail expert, Doug Fleener.

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