Last week Kathy Kingston, Fundraising Auction Consultant and Professional Auctioneer, provided us with an overview on auctions and revenue streams for non profits. The most important thing to remember, she stressed, was to focus on your branding, mission and message at all times. In her experience, non profits that are good at this are great at raising funds.
She explained that most non profits who hold events and charity auctions focus their energies on promoting the event itself, rather than the reason behind the event, which is, of course, to support the non profit's mission. While it's fun to attend a party, you need to pull at your attendees heartstrings by focusing all your remarks, stories and materials on your mission. She reminded us that events are just another vehicle to enhance your messaging, just like your newsletter or website.
Focus your energies on your mission at all times - you will achieve better results in the long run.
Laura Mikuska
Fund development & event specialists
Mikuska Group
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