Friday, March 2, 2012

The Top 10 Things Your Donors Need to Hear From You

1. Thank you.
2. We see you as more than a just as a fat wallet.
3. We want to help you to achieve your hopes and dreams.
4. We are interested in what you want but also what the nonprofits needs. We will work to find ways to honor both needs in our relationship.
5. We will not take advantage of our relationship with you. This non-profit is worthy of your trust.
6. We respect you.
7. The paperwork will be completed promptly. You will have what you need for your taxes.
8. We will let you know that your gift was used as you requested and how it helped.
9. We still care about you after you give us a gift.
10. Thank you.

What would you add to this list? What are other key messages in regards to non-profit funding? How do you plan to make sure you communicate these critical messages to your donors and potential donors in words and actions? How do these contribute to a culture of philanthropy?

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